Introduction to Business 2019
Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses
Introduction to Business 2019
Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The app presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Through this content, students will acquire the knowledge, skills, and competencies to prepare for the competitive workplace.Coverage and scopeIntroduction to Business covers the scope and sequence of most introductory business courses. The app provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.Features:- Study progress- 17 Study units- 152 Lessons- 128 Flashcards- 577 GlossariesChapters:1. Understanding Economic Systems and Business2. Making Ethical Decisions and Managing a Socially Responsible Business3. Competing in the Global Marketplace44. Forms of Business Ownership5. Entrepreneurship: Starting and Managing Your Own Business6. Management and Leadership in Today's Organizations7. Designing Organizational Structures8. Managing Human Resources and Labor Relations9. Motivating Employees10. Achieving World-Class Operations Management11. Creating Products and Pricing Strategies to Meet Customers' Needs12. Distributing and Promoting Products and Services13. Using Technology to Manage Information14. Using Financial Information and Accounting15. Understanding Money and Financial Institutions16. Understanding Financial Management and Securities Markets17. Your Career in Business